"If I’m asked to define 'love' today I would say it drives myself as a person and it drives my brand... Love is compassion, it’s purity and it’s understanding, and it’s all the things that I work with, especially for my brand Swayta Sha.
Compassion... because I’m tremendously compassionate about my brand every piece in my collection is crafted with lots of care, lots of thought and it shows.
Purity... because as I embody it - so I project in my art. We have been in the jewellery business for generations my forefathers have catered to the Nizams, and one thing - among all I have learnt - is that you can not compromise on purity and I stick to that with all my might (both in my relationships and my work).
Understanding... As both in relationships and in my work sphere I feel without the understanding of the people involved it totally becomes a one sided game. I have a deep sense of understanding of women as they stand in today’s day and age and what they seek. I work with this understanding.
Love is everlasting, it is timeless and come to think of it so is a good piece of jewellery. That’s why a piece of jewellery crafted with the upmost care is definitely a symbol of everlasting love.
I come from the land of Taj Mahal which stands as the epitome of love for the whole world. I have grown up hearing stories, reading and being fascinated by the magic of it all. These things shape us, they direct and define our passion.
I warmly invite you to take a look at the Swayta Sha collection and find the piece that resonates with you and your loved ones."
"I have a deep sense of understanding of women as they stand in today’s day and age and what they seek."