Values
"If I’m asked to define 'love' today I would say it drives myself as a person and it drives my brand... Love is compassion, it’s purity and it’s understanding, and it’s all the things that I work with, especially for my brand Swayta Sha.
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Compassion... because I’m tremendously compassionate about my brand every piece in my collection is crafted with lots of care, lots of thought and it shows.
Purity... because as I embody it - so I project in my art. We have been in the jewellery business for generations my forefathers have catered to the Nizams, and one thing - among all I have learnt - is that you can not compromise on purity and I stick to that with all my might (both in my relationships and my work).
Understanding... As both in relationships and in my work sphere I feel without the understanding of the people involved it totally becomes a one sided game. I have a deep sense of understanding of women as they stand in today’s day and age and what they seek. I work with this understanding.
Love is everlasting, it is timeless and come to think of it so is a good piece of jewellery. That’s why a piece of jewellery crafted with the upmost care is definitely a symbol of everlasting love.
I come from the land of Taj Mahal which stands as the epitome of love for the whole world. I have grown up hearing stories, reading and being fascinated by the magic of it all. These things shape us, they direct and define our passion.
I warmly invite you to take a look at the Swayta Sha collection and find the piece that resonates with you and your loved ones."
"I have a deep sense of understanding of women as they stand in today’s day and age and what they seek."
